BridgerPay Partners With hoolah to Deliver Flexible ‘Buy Now Pay Later’ Solution For Merchants In Asia

hoolah, Asia’s leading omnichannel Buy Now Pay Later (BNPL) ecosystem, today announces its partnership with BridgerPay, a premier payments intelligence platform, to provide merchants across Singapore, Malaysia, and Hong Kong the opportunity to offer their customers to pay later in a way that is flexible, convenient, and transparent.

Stuart Thornton, CEO of hoolah

hoolah is the first and only BNPL provider in Asia to partner with BridgerPay to offer merchants in Singapore, Malaysia and Hong Kong a hyper-localised payment proposition. hoolah’s partnership with BridgerPay will expand to include upcoming markets in Asia later this year, including Thailand and the Philippines. Launched in early 2018, Singapore-headquartered hoolah offers merchants a Buy Now Pay Later platform to drive their key marketing metrics of increasing customers, conversion, basket size and loyalty, by offering consumers a flexible solution to check out in three monthly zero-interest repayments.

Through an easy and seamless integration, BridgerPay’s merchants can now add hoolah’s BNPL service as a payment option to their customers at checkout, so their purchases are automatically split into three monthly, interest-free repayments at no additional or hidden fees. 

Ran Cohen, CEO and Co-Founder of BridgerPay said, “Expanding our merchant offering in Asia with hoolah as our first BNPL solution in the region makes this a very exciting time for BridgerPay. Our partnership gives us the opportunity to mutually support the growth of online businesses in Asia with our next generation payments technology, allowing merchants to connect and process through one of the more advanced payment providers in the region. BNPL is booming and as usage is growing across the globe, it’s becoming a must-have for online merchants in our world today.”

“Through our partnership with BridgerPay, we’re effectively bridging the gap between their merchants and customers in Asia by providing them with a seamlessly integrated BNPL payment option that is increasingly popular especially amongst the Millennial and Gen Z generation,” said Stuart Thornton, CEO of hoolah. “We’re delighted to welcome the excellent BridgerPay team and platform into our hoolah ecosystem and create mutual value by helping their merchants capture higher sales and new customers in Asia.”


About BridgerPay

BridgerPay is a SaaS company that built a bridge between merchants and payment providers to save the merchants the tech resources required to manage multiple payment service providers, save failed transactions and cart abandonment by utilising our proprietary automated retry engine and to improve the overall operation and customer service for online merchants. BridgerPay is provider-agnostic and has been built from the ground up with a unified experience and API to get the fastest approved transaction for online businesses.

About hoolah

Launched on 1 March 2018, hoolah is Asia’s leading omnichannel Buy Now Pay Later platform headquartered in Singapore. Creating mutual value for both consumers and merchants through responsible affordability, hoolah empowers consumers to buy the things they need today and pay later via 3 interest-free monthly repayments, while delivering on proven checkout conversion and loyalty for merchants. Active in Singapore, Malaysia and Hong Kong with over 3,000 retail store partners including Nike, PUMA, and Samsung, hoolah aims to connect merchants with consumers wherever they are in Asia, promising a convenient, seamless and excellent shopping experience for all. hoolah is backed by investors including Allectus Capital, iGlobe Ventures and Genting Ventures. For more information, please visit

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